(VEE) ARGENTINA CELEBRATES INTERNATIONAL ITALIAN DESIGN DAY

(VELINO) Roma, 1 Mar - Buenos Aires will celebrate Italian Design Day on 2 March in a round table at the SCA- Sociedad Central de Arquitectos with the participation of Italian designer Riccardo Blumer and his Argentinian colleague Federico Churba, moderated by designer and journalist Gabi Lopez, who will suggest drawing a comparison between the two Countries' vision of contemporary design. Riccardo Blumer, one of Italy's most widely acclaimed designers, has realised the interior design of important institutions such as the Teatro alla Scala di Milano. In 1998 he won the Compasso d'Oro award assigned by the Italian Association of Industrial Design (ADI), the oldest and most prestigious award for design conferred worldwide. His "laleggera" chairs are in the permanent collection of the MoMA in New York. Federico Churba, specialised in interior design, currently directs his firm in Buenos Aires after having held a professorship in Industrial Design at the University of Buenos Aires. After his first participation at the Salone Satellite of Milan in 2010, he successfully conquered a share of the European market as the interior designer of prestigious companies. The International Italian Design Day is an initiative promoted by the Foreign Ministry to celebrate Italian design in the world through 100 events in an equal number of cities worldwide, and will take place concomitantly to the opening of the 56th edition of the Salone del Mobile of Milan. vel
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