(VEE) ITALIAN GRAPHICS DESIGN EXHIBITION IN COPENHAGEN

(VELINO) Roma, 28 Dec - On 19 January the Italian Cultural Institute in Copenhagen will host an exhibition entitled "Graphics Made in Italy " that presents three decades of art and design of visual communication from the Fifties to the early Eighties through the stories of prominent designers and leading companies. The projection of unique images to communicate ideas and new products was a great Made in Italy intuition that developed within the business community of post-War Italy. A phenomenon that projected abroad the image of a Country bursting with an extraordinary vitality and entrepreneurial spirit. The exhibition clearly shows that the role of graphic artists in Italy was essential in making known the products of our industry, in telling their stories, in staging them, in turning them into objects of desire, and they achieved this by creating a shared symbolic imagery. The protagonists of this season were eclectic personalities who put their skills at the service of different sectors of industrial and cultural production and contributed to the dissemination of a visual culture that reflected the spirit of the time, where creativity met skills and inventiveness met practical knowledge. This exhibition is in line with the goal of promoting, documenting and qualifying the evolution and excellence of the language of graphics and it does so through a historic survey with the aim of showing how essential and important is the role of designers in visual communication, even today. The items on display come from the collections and archives of Aiap CDPG, Documentation Centre on Graphic Projects, an archive that can be freely accessed online (www.aiap.it/cdpg) and that holds more than 10,000 items including publications, originals and documents on the culture of projects. The exhibition puts these documents to the attention of our contemporaries through unprecedented paths and possible stories about graphic projects. The Historic Archive is the result of a systematic research effort involving donations and purchases, and includes more than 40 holdings, collections and archives. The exhibition, that has already been hosted in several cities, Milan, London, Edinburgh, Manchester, Segovia, Bratislava and now Copenhagen where it is open to visitors until 24 February next, has been organized by Aiap (Italian Association of the design of visual communication) in cooperation with the Cordenons Group SpA. vel
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